Six Creative Uses for RSS

REally big RSS FeedsIn a previous post, Using RSS Feeds to your Advantage, I outlined in the importance of utilizing the RSS technology to help your company and to make surfing the web easier for the everyday user. In my experience, the most common use for RSS feeds is staying caught up with users’ favorite blogs. However, I believe this is a large waste of the technology’s capabilities. Utilizing RSS in various ways, for several aspects of both your personal and professional life is the area of e-marketing that I believe is most underutilized today. The following are six uncommon, yet effective, creative uses for RSS, in no particular order of importance.

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Is Money Ruining Social Media?

Today, my RSS feed brought to my attention a few blog posts about a web based service, Subvert and Profit, in operation since April of 2007, which actually buys votes on StumbleUpon and Digg.Digg

For those of you who may be unfamiliar with these types of sites, StumbleUpon and Digg are social media sites combining social bookmarking, blogging, and syndication with democratic editorial control. News articles, blog posts, and websites are nominated by users, and then promoted to the front page through user ranking and votes.

Subvert and Profit is a self proclaimed:

“ever-expanding black market for votes on social media sites…We are the crowd hackers, and we are very good at what we do.”

How does it work?
Advertisers buy “votes” to attempt to get their websites or articles to appear on the front page of Digg or StumbleUpon. They can buy as many votes as they like for $1 per vote. In order to fulfill this agreement with the advertiser, Subvert and Profit gives their “voters” a list of sites and articles that they can get paid $0.50 to vote for (they must vote all of them). I haven’t been able to find how large the list of sites that are sent to the voters is…does anybody know?

Subvert and Profit also offers voters a referral fee- 20% of the earnings your referred friends make, and 10% of the cost of advertisements that referred advertisers spend.

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