In a previous post, Using RSS Feeds to your Advantage, I outlined in the importance of utilizing the RSS technology to help your company and to make surfing the web easier for the everyday user. In my experience, the most common use for RSS feeds is staying caught up with users’ favorite blogs. However, I believe this is a large waste of the technology’s capabilities. Utilizing RSS in various ways, for several aspects of both your personal and professional life is the area of e-marketing that I believe is most underutilized today. The following are six uncommon, yet effective, creative uses for RSS, in no particular order of importance.