In a previous post, Using RSS Feeds to your Advantage, I outlined in the importance of utilizing the RSS technology to help your company and to make surfing the web easier for the everyday user. In my experience, the most common use for RSS feeds is staying caught up with users’ favorite blogs. However, I believe this is a large waste of the technology’s capabilities. Utilizing RSS in various ways, for several aspects of both your personal and professional life is the area of e-marketing that I believe is most underutilized today. The following are six uncommon, yet effective, creative uses for RSS, in no particular order of importance.
It seems as if I have read hundreds of articles, white papers, and blog posts all telling me the same thing- Web 2.0 tools are effective and inexpensive in the marketing world, and all companies should be using it to maximize their potential. Okay, I agree. I get the message. I, personally, take it upon myself to do the research to figure out which blogging tool is the best for me, which social networking site is most receptive to my messages, and how exactly I go about creating my own podcasts.
But, the majority of business people don’t have the time to do all the research to figure out which tool to use and how they implement the Web 2.0 strategy. The result?
- The Problem: They put it off, say that they’ll worry about it later because they don’t have time to learn what they need to know to implement it.
- The Solution: Individuals who want to use this technology, but don’t have the time to learn it themselves have a few options:
- search until they find a source that will give them a step by step guide on how to implement the technology,
- hire an individual to teach them how to implement it, or
- hire a professional who will do it for them.
My company, DeWolf eMarketing & Design, can do all of this for you! Do you need a step by step guide on how to create a blog? Want somebody who can teach the process of podcasting to your media specialist? Do you need a website up and running quickly, with no time to learn the process in the beginning? I can create a customized solution for your company. Simply provide me with the technology you are interested in: podcasting, video marketing, blogging, RSS feeds, website creation, etc, and I will be able to provide you with what you mean. I can’t wait to hear from you!
In the mean time, check out a rare blog post that gives you the “next step” to implementation, “Tools for your Online Personal Brand: Website, Blog, and Podcasting Equipment.” In this post, Dan Schawbel, of The Personal Branding Blog and The Personal Branding Magazine, shares his view on how times have changed, and everyone can have their own website up and running, with the purpose of promote their personal brand, in minutes. He also offers the reader a few hints as to what to do once they decide that they want to create a website, a blog or a podcast, by giving them a list of things they will need, as well as tools they can use to get started.
I would also like to take the opportunity to introduce all of you to the Personal Branding Magazine, a very inexpensive publication (only $4 per issue, or $12.95 for a year subscription!) that is gearing up to release their third issue in February. This issue has some very intriguing and rare interviews, and still has room for sponsors! For a very reasonable price, your company can have a full page ad in the magazine, as well as a banner on the website, and a banner in the sample issue, which will be free to all to see. For more information about becoming a sponsor, visit the Personal Branding Magazine website, or feel free to send me an email with any questions you may have. Ready to become a sponsor? Let me know with an email!
Remember, if you would like a customized, step by step guide in implementing a technology that seems foreign to you, get in touch with me via email at firstname.lastname@example.org, and we will work out the best solution for your situation. I hope to hear from you soon!
In prior posts, I have emphasized the importance of reputation management in the online world, including both your company’s name, as well as your own name. I have suggested setting up Google Alerts and RSS feeds for your own name or company name in order to stay aware of any positive or negative attention you may be getting, so that you can react promptly and appropriately in order to eliminate negative press and maximize positive press as quickly as possible. This is also related to the idea of personal branding, which is a process whereby people and their careers are marketed as brands.
As pointed out by a post in Dan Schawbel’s Personal Branding Blog, “Your Searchable Brand on Google is Finally in Your Control…or is it?” Google will be implementing technology that will enable users to move results to their keywords up, down, or completely off the list of search results. Based on users’ actions’ on these keyword searches, the order in which the search results appear will change. This will result in a few things: a shift in the importance of search engine optimization. Obviously, it would still be extremely important…if search engines can’t find you, users won’t be able to put you in the first few positions of their search results. However, those who tweak their search engine optimization in order to move from fourth, to the first position, will be wasting their time, as users will be deciding this piece of information.
This will also make it easier for individuals to form their searchable reputation, by selecting those pages that most embody their image to appear first on the list of search results that appear when their name or company name is searched. You can also emphasize your responses to bad PR instead of allowing the marketplace to place your response to bad PR a few pages past the initial bad PR.
Read more here: Google Experimenting with User Voting
What problems can be foreseen with this?