In many prior posts, I have stressed how everyone should be using Google Alerts for their own personal reputation management, and companies should be using it for their company’s reputation management. In less than five minutes, you can sign up to be notified whenever your name, company name, or any other selected keywords appear on the web. You can read more about the importance of using Google Alerts for reputation management and other uses in my prior posts, “Using RSS Feeds to Your Advantage,” and “Social Media Tools Should be Used for PR.”
Since many of my clients have still not utilized this great tool, I’ve put together a step by step visual guide to help you or your company sign up to receive Google alerts.
How to Use Google Alerts, Step by Step
1. Visit www.google.com/alerts.
2. Enter your preferences in the fields available.
Search terms: enter your name, company name, or any other search term you would like to keep an eye on.
Type: Select whether you would like to be notified when your search term appears in blog search results, news search results, etc. Choose “everything” if you would like to be notified when your search term appears anywhere.
Volume*: Choose “All results” to receive a notification whenever your search term appears, even if Google thinks that it is “less relevant” or “low quality.
Your email: enter the email you would like to receive alerts at. If you would like results to be delivered to an RSS feed, log in to Google and choose the “feed” option, as shown.
3. Click the “Create Alert” button.
Your alerts are now set. From now on, each time your search term appears in the Google search engine, you will be notified. If you chose the email option, you will receive an email similar to the one below each time your search term appears.
*Note: Google explains here that
“The volume setting determines how many results you see in each alert. In the default setting, “Only the best results,” Google Alerts tries to filter the results so that they are relevant to your query and high quality. If you select “All results,” you’ll receive all the results that Google Alerts finds for your search terms, without any filtering to remove results which are low quality or less relevant.”
I would still recommend using the “all results” setting in order to be able to fully monitor your key words.
For more on the importance of Google Alerts in reference to reputation management, remember to revisit my prior posts, “Using RSS Feeds to Your Advantage,” and “Social Media Tools Should be Used for PR.”
If you would prefer a professional to create a reputation management plan customized to monitor your company within your specific industry, feel free to contact me, Erica, to discuss pricing and options. With the right reputation management plan, your company will remain ahead of the competition and address potential reputation issues before they become issues or problems. Contact Erica for more details.