I had to say that I was honestly disappointed by the e*trade baby ads this year. I think they knocked it out of the park last year with the clowns and cute baby spit up. I think they set themselves up to fail by staying with the same campaign then finding some fresh new angle.
Don’t get me wrong, these were very cute, and I love singing babies. But I don’t think anything could top underestimating the creepiness of the clown.
“E*Trade Singing Baby”
“E*Trade Golf Baby”
Did you like these ads? Were you disappointed when comparing them to last year’s?