My first involvement in social media came my Sophomore year of college when I finally joined Facebook, although I was skeptical the year before, calling the network “stalker net.” It was around this time that Facebook was growing rapidly, becoming an extremely effective way for college students to meet eachother while at university, and keep in touch upon graduation.
That was in 2005. Facebook has come a long way since then- becoming a vital social marketing tool for many companies, along with many other social media mediums. I’ve put together a list of some social media tools and how they can be used for marketing purposes. Enjoy!
Where it all started (for me). Start your own group and begin building members. Create your own company and begin gaining fans to notify of your new products or services. Create an application that is fun, functional, and advertises your brand. Or, if you are your own brand, create your own profile and begin adding your friends, and networking with potential clients.
For more information on Facebook Marketing, be sure to check out “I’m on Facebook– Now What,” a book that’s on my reading list, written by Jason Alba and Jesse Stay. This book explains the different parts of Facebook and how to get the most out of Facebook. It helps you learn how to use Facebook to further your career, business, or job.
There are endless marketing possibilities in blogging, so long as you play by the rules. Blogging is essentially your own publication- you are free to market yourself as often as you would like. The key is to maintain a balance between relevant quality content for your visitors and marketing yourself. Remember that the content you provide will help to add to your reputation and build you up as a thought leader and expert in your field. Blogs also give you the forum necessary to address and clear up any controversy or attacks on your company.
Podcasting or Videocasting:
Provide your viewers / listeners with some useful information and content, once again building yourself or your company as the expert in your field. You can also feature some new or popular products either as a podcasting series (if it’s interesting enough), or as a feature in each episode.
Get creative! Some think that RSS feeds can only be applied to your blog- updating your regular readers when there is a new post. RSS feeds can reach much further than that- think of adding a feed to your product page to notify customers of new products or services being offered. Or use RSS feeds to deliver your email newsletters to those that wish to receive the content in a reader. Offering a choice will greatly increase the perceived value of you and your brand.
Several companies have began to use Twitter’s 140 available characters in each ‘tweet’ to market their brands and companies, as well as reach their customers on a more personal level. Twitter can be used to inform “fans” or followers of upcoming products, special events or promotions, addressing controversy or bad publicity, and any other company announcements. For more information on how to use Twitter to better market yourself, visit the PandemicBlog post Twitter Marketing by
So, how do you use social media to market your company, its products, or yourself? Please share with us!