I was going through my feed reader yet again and found an incredible article on ReadWriteWeb.com through a recent PandemicBlog post. This article, “Why Gen Y Is Going to Change the Web,” begins to explain to the older generation that they must adapt to this new generation, who are or who will soon be working for you. I wanted to be sure to share this with my readers.
This post is also meant as somewhat of a wake up call. Do not reject change. It’ll hurt you in the end. Your way may have worked in the past but times have changed. Blogs will bash you and other companies or services will take over, to leave you to die out. Maybe not today, or tomorrow. But if you resist the change and do not embrace the technology while it’s not too late, you will cease to exist.
I highly recommend you read through the article, but there’s a few points that it makes that I wanted to highlight.
- We, the “Y” Generation, grew up on computers: Some of us took college courses through a computer screen, we expected professors and employers to respond to our emails within two hours, or they were considered “slow.” We surf the web for fun, instead of watching TV.
- Work isn’t our whole world: We expect more than your older employees may have- don’t block our networking sites, it’ll hurt you in the end. We’ll spend a few hours on your clock trying to figure out how to get around it. Once we do (and we will), we’ll still use it. Don’t block Gmail or other email sites. It’s unnecessary and stupid. Your mail server isn’t the only one that exists. Don’t want to give us what we want? Hire somebody else. We’ll work as consultants.
- We soak up everything: news, politics, educational content, howto videos. We put everything in a feed reader or our inbox and just read, read, and read until we get sick of it for the day. Then, we go to sleep, wake up, and read some more. Bottom line? We’re smart and stay educated on what matters in our personal and professional lives.
Erica’s Personal Input
And a little bit I want to add to the content of this article:
- Consider individuals with less “years of work experience” if they apply for a position that “requires” an extensive amount of experience. We may have more knowledge and be better for the job than those with “10 years work experience.” I graduated from college in three years and taught myself how to successfully market online within 6 months, and am actively learning more and more at an increased rate. Your applicant with ten years of work experience- he may have simply pushed paper for ten years. One year experience of the Gen Y could = 5 years experience for a Gen X.
- You are marketing to the Gen Y crowd now. What does this mean? Don’t rely on traditional mediums. That means stop spending so much money on those damn Superbowl commercials and create some online viral marketing campaigns. We’re not all Pepsi- we can’t spend money just to spend it. Give us a user generated content campaign (like Doritos did when they asked their audience to make their own commercials). Find us– we’ll be online, with the television on in the background as noise.
- Respond. Did somebody say your website has a problem? Fix it. Suggest an improvement? Consider it. Seriously consider it. And don’t put together committees and meetings in order to decide on something. The internet is immediate. We don’t need to have proofs of newspapers like we did in the past. Take a lesson from Google. Throw your site out there and see if it works. If it doesn’t? Fix it as you go. This whole new generation is about communication. Don’t shut the door on it.
Thanks to PandemicBlogs for making me aware of this article and making me think even more than I already do every day! 🙂at