Women Bloggers: Sunday Stats Ed9

Image by Andyp ukThis week’s statistics talk about something that is very near and dear to my heart: Blogging. Although, many of the women who participated in this particular survey seem to be even more addicted to this tremendous Web 2.0 marketing tool than I am, however hard it may be to imagine! Today’s stats are from a survey of over 6000 women by BlogHer, in conjunction with Compass Partners.

If you’re looking for the profile of the women blogger, look no further.

The Statistics

  • 15.1 million women publishing in the blogosphere each week
  • 21.1 million women read and comment within the blogosphere each week
  • Of those women who blog…
    • 68% are between ages 25 and 41
    • 66% have completed, at least, college
    • 46% earn over $75,000 per year (comparably higher then the general population)
    • 58% have children still living at home
    • 45% are employed full time
    • 20% have completed a masters or doctorate degree

Women are so passionate about blogging, large percentages said they would give something up to continue participating in the blogosphere:

  • 55% would give up alcohol
  • 50% would give up their PDAs
  • 42% would give up their i-Pod
  • 43% would give up reading the newspaper or magazines
  • only 20% would give up chocolate

Some women are shifting their time spent with other types of media due to blogging:

  • 24% of women surveyed watch less television because of blogging
  • 25% read fewer magazines because they are blogging
  • 22% read fewer newspapers because they’re blogging

In addition:

  • More than half of women surveyed consider blogs a reliable source of advice and information
  • Half of women surveyed say blogs influence their purchase decisions

Statistics Summary

The typical female blogger is between 25 and 41, has a college undergraduate degree, has a full time job and children still at home. Many would give up their electronic devices, access to other media and even chocolate in order to continue the blogging activity.

Bottom line, blogging is becoming an increasingly popular and addicting technology and marketing tool, replacing many types of media as a more reliable source of advice, information, and entertainment.


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