The majority of organizations’ websites serve as the hub of their communication- with each other and with their customers. Unfortunately, the majority of organizations fail to use this potentially effective tool to successfully reach and convert any potential new and returning customers.
On Thursday, April 18, at the beautiful Bayfront Convention Center in Erie, PA, Holly Buchanan of Future Now Inc, based in New York City, spoke at eBizITPA‘s King Conversion: Websites that Sell conference, pointing out the obvious and sharing the not so obvious reasons why your websites may not be reaching its full potential.
I was lucky enough to attend the event, and feverishly wrote down as much as I possibly could so that I would remember every tip that she mentioned. It was a tremendous presentation, I only wish those of you who missed out could have attended.
I’m part of the Erie eMarketing Special Interest Group (SIG), and often cover these types events for the eMarketing SIG Blog. This conference resulted in a two part post series for this blog. To learn why websites don’t convert, and how you can increase your website conversion, visit the links to the following two posts on the eMarketing SIG Blog:
Were you lucky enough to be able to attend the event? Please leave a comment discussing the value you gained by attending the conference!