As I was going through my RSS Reader, attempting to catch myself up after neglecting the growing list for a few days, I came across an interesting video / advertisement, as I often do. Hjörtur Smárason of Marketing Safari wrote an interesting post about “selling” a new baby to older siblings, which was interestingly related to how you should treat your older customers, instead of only focusing your efforts on brand new customers.
It is in this post that the ad, focusing on the father’s jealousy when the newborn arrives. Is featured. Enjoy!