Lately, there have been a lot of talk in the blogosphere about the practicality and effectiveness of email marketing, especially when compared to direct marketing. I even discussed it briefly in my post, Direct Mail and Email: Working Together. Because of the quality of many of these posts that have become available within the past month, I’ve decided to share them with my readers so they can benefit from them directly. So, enjoy!
- The Email Blizzard Will Continue and Intensify: How Will Your Brand Stand Out? Danny Flamberg of Manhattan Marketing Maven wrote this post, focusing on the recently released survey by Datran Media, the 2008 Annual Marketing & Media Outlook Survey Results. Some inciteful tactics are also discussed.
- Email Marketing or Direct Mail Marketing? A short post explaining when a company should use direct marketing and when they should use email marketing.
- RSS vs. Email: Technology Smackdown-There’s been a lot of talk about how email is going to become obsolete and RSS is going to take over as the form of communication. I personally believe this couldn’t be further from the truth, but here’s a point of view.
- Why Direct Mail Should be Part of Your Marketing Campaign– Caroline Melberg from Blue Chip Marketing Tips discusses why direct mail should be part of your marketing campaign, and email marketing’s place in the mix.