Email Marketing Effectiveness: Link Love

Lately, there have been a lot of talk in the blogosphere about the practicality and effectiveness of email marketing, especially when compared to direct marketing. I even discussed it briefly in my post, Direct Mail and Email: Working Together. Because of the quality of many of these posts that have become available within the past month, I’ve decided to share them with my readers so they can benefit from them directly. So, enjoy!

  • RSS vs. Email: Technology Smackdown-There’s been a lot of talk about how email is going to become obsolete and RSS is going to take over as the form of communication. I personally believe this couldn’t be further from the truth, but here’s a point of view.

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