In November, I wrote a few posts discussing word of mouth marketing. In my first post on this topic, Thinking Outside the Screen-WoM Advertising, I briefly introduced the idea of word of mouth marketing, and viral marketing. I, personally, differentiate between the two, where as many other organizations use the terms interchangeably. As originally indicated in my first post, I define the terms in the following manner:
- Word of mouth marketing is a reference to the passing of general information and recommendations by verbal means, in an informal, person-to-person manner. Word of mouth mediums include face-to-face spoken communication, phone calls, text messages, blog posts, message board threads, instant messages and emails.
Regardless, both word of mouth marketing and viral marketing work the same way. How do they work? Matt Peters over at PandemicBlog wrote a great post, How Does Viral Marketing Work?, with simple yet effective visuals illustrating the concept in a clear, concise way.
He also provides access to part 1 of 4 white papers on viral marketing, which expands upon the concept even further. The first whitepaper of the same name, How Does Viral Marketing Work? is available here. For more details, visit his post here.
I would also like to point out Pandemic Labs Research page, where there are a variety of terrific resources on viral marketing and related topics. I’m a sucker for glossaries, so I loved that there was a viral marketing glossary readily accessible.
Also check out the following resources to learn more about implementing word of mouth and viral marketing:
Dave Balter and John Butman’s: Grapevine: The New Art of Word-of-Mouth Marketing. This book was co-written by Dave Balter, the founder of both BzzAgent and the Word of Mouth Marketing Association (WOMMA), and John Butman, writer and speaker of “consumers, consumption, and related social trends”. This publication is sure to reveal some insider insight on how companies can take advantage of word of mouth marketing creatively and effectively to maximize their profits.
Word of mouth marketing is one of the most effective, and yet under-utilized types of nontraditional marketing today. Because it’s “hard to measure,” marketers simply do not capitalize on it.
Take your organization to the next level by learning how you CAN implement it and get results!
Word of Mouth Marketing: How Smart Companies Get People Talking is a brand new book that was released on November 1st of2007. If you’re looking for some place to start with Word of Mouth Marketing, begin here!
It was written by Andy Sernovitz, Chief Executive of the Word of Mouth Marketing Association, and includes a foreword by Seth Godin, a best selling author of marketing books and a genuinely brilliant individual.
I encourage anybody interested in Word of Mouth to check it out!
- Thinking Outside the Screen: WoM Marketing: 11/07
- Getting Involved in Word of Mouth Marketing: 11/07
- Users are the “New Influencers” in Marketing: 11/07