I’ve written a few posts lately on the subject of email marketing, and I’ve gotten many questions and comments about email campaign management tools (ESPs), regarding their expense, features, and list size and email frequency limitations. Because it seems that the readers of this blog are curious about the different ESPs available, I have decide to review some popular email service providers (ESPs).
Throughout my next six posts, I will give you as much information as I can on sixpopular email campaign management tools that you can use to launch your email marketing campaign. In the eighth and final post of this series, I will provide a comparison of the six ESPs I have looked at.
I have chosen the following six email campaign management tools to review:
Email Campaign Management tools are inherent to every successful email marketing campaign. If you have a permission based mailing list of more than 50 individuals, its worth it, and affordable to invest in an ESP. ESPs help you to increase your deliverability, maximize the effectiveness of your messages, and allow you to reveal your professional manner.
Email campaign management tools also greatly increases your chances of successfully complying with the CAN SPAM law, which 81% of email marketers don’t even know exist! These ESPs will automatically place your physical address, and an opt out link in each email that is sent. Most even keep you updated on any relevant laws to email marketing so you can stay compliant.
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