34% of Upper Management Play Games on Company Time

Bejeweled ScreenshotWhile browsing the various e-newsletters about online marketing that get delivered to my inbox every morning, I came across an article stating that over a third of CEOs play online games at work. Needless to say, this fact didn’t surprise me very much. However, I was intrigued, so I downloaded the whole article and read on.

The study, conducted by Seattle-based game developer PopCap Games, included 7100 consumers who participated in a short survey. (Be sure to click that link and start playing video games while at work! ;-)) PopCap Games hosts free trials of many games, such as Bejeweled (pictured above.) Bejeweled is a puzzle game where players try to eliminate as many “jewels” as they can.

What DID surprise me was that 14% of upper management would play games during a business meeting or a conference call! If you’re interested, check the article out here, as it definetely is an interesting read. Another interesting observation:

“The study also highlighted an advantage that B2B advertisers may gain in incorporating casual games into their online media plans: these ad-supported games reach their targets on an unexpected, but increasingly popular medium.”

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