Ad Club Luncheon

All 70 seats reserved for the free Erie Ad Club luncheon, taking place on Thursday, has been sold out, only hours after the reminder to RSVP was sent out yesterday morning. This is a very exciting event, and I was one of the lucky 70 who was able to snag a seat, where Gary Sherwood, of AOL, will discuss the importance of the interactive and online space as an important marketing tool! The topic of this discussion is something that our community greatly is in need for, as the resources of electronic marketing in the small businesses in the area is greatly underutilized. Although there are some companies that are embracing the new mediums, there still remains that lack of awareness and understanding that could be the difference between a mediocre campaign to a campaign with a record high conversion rate!

Although this Erie Ad Club event is full, keep in mind that national advertising week, September 24- September 28, is being celebrated by the Ad Club with five days of five advertising events, taking place the week before the national festivities begin in New York City.

This special Erie Ad week will being September 17th, and conclude on September 21st with the Creative Spark Awards, where eleven “non-creative” professionals will be honored for their creativity in their work. The Ad Person of the Year and the George Mead Distinguished Service awards will also be presented at this event. The night will begin at 6pm with cocktails and hors o’duerves, and proceed with dinner and the presentation at 7pm. Admission is $55 for members, and $65 for non-members. Be sure to RSVP right away if you’re interested, as seating will go fast once the night approaches.

Also, please take a look at the eMarketing SIG Blog, as the highlights from the Retail Roundtable with Jeff Parnell have been posted. After the Ad Club Luncheon on Thursday, a few individuals from our organization will be posting our thoughts and comments about the event. Different points of views will be represented. So if you were not one of the lucky 70 who snagged a seat, stay in touch, and we’ll let you know what you missed!

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