New for 2008: Web 2.1!
Posted by Erica DeWolf on January 3, 2008
The idea of Web 2.0 and social media becoming “so 2007″ is becoming a popular post on many blogs this year, as ideas of more advanced social media and more unusual and unique new media marketing are beginning to spread through the blogosphere. Posts with titles like “Will Web 2.0 Survive The New Year?” and “Windows Vista and Web 2.0: Are They Doomed?” are questioning the power of Web 2.0 in the new year of 2008.
My response to all this talk, Web 2.0, as defined as the second generation of web-based communities and hosted services with the purpose of harboring creativity, collaboration, collective sharing of information, and user generated content, is going nowhere. Sure, the term is getting old, so the “Web 2.0″ we know today may soon be called “Social Webbing,” or maybe even “Web 2.5 or 3.0” as the technology progresses.
But the power of Web 2.0 is likely to increase in 2008, utilized especially for marketing, as more and more companies begin to recognize the potential of using the e-marketing and new media tools that make up Web 2.0, including social networking, social bookmarking, and social media sharing sites such as Digg, Sphinn, and StumbleUpon.
Despite claims that big sites will decide that they don’t want to put their reputation in the hands of individuals who may or may not tarnish their name, as social media and Web 2.0 is all about the users promoting or criticizing companies that put themselves into media through blog posts or social networking applications.
Straight to the Point: Web 2.0 isn’t going anywhere! I have a feeling 2008 holds a new and improved Web 2.0, Web 2.1, if you will, in store.
Be sure to check out Unleashing Web 2.0: From Concepts to Creativity
And be sure to check out my Other Recommended Reads, where I share with you several web 2.0 and new media books I have enjoyed and think you will enjoy, as well.
January 4, 2008 at 5:45 am
I’m not getting it. What is this Web 2.0 thing about anyway? Is it a new internet type thing?
January 4, 2008 at 10:48 am
Web 2.0 is the “second generation” of online applications; the second wave of sophistication in the things you can do on the internet, so to speak.
January 5, 2008 at 10:03 pm
Good post. The power of social networking and creatively using mass collaboration will become more important to business and business growth.
January 30, 2008 at 8:10 pm
[...] been around since the 1990’s, so if you were to compare it to more modern marketing tools such as social media and/or RSS feeds, then it is hardly new. Despite its’ maturity, the use of email has done nothing [...]
March 5, 2008 at 8:55 pm
a lot of buzz is going around web 2.0 next steps, i strogly beleive in the internet of things or web 2.0 applications driven by sensors, i went to a conference last year about this how sensors data will merge with human contributions to create new apps : fire eagle from yahoo is one of this
March 5, 2008 at 9:19 pm
@Hajj: I couldn’t agree more. Social networking online is now carrying over to person to person relationships.
@Herve: This is an extremely interesting concept that I would love to hear more about. Thanks for the post!
March 7, 2008 at 6:51 pm
Interesting idea. In way linkedin is doing something similar already. And it offers much more yet it does not seem to be widely spread as resume tool.
On the other hand people that need interactive resumes are creating websites that feature their resumes, or portfolios.
If the resume could be truly interactive and easy to make that would make it a viable idea.